Online grocery shopping in Tangerang, Indonesia, we trying to solve problem in local market, local market not have digital infrastructure to help people in area Cikupa to buy online product in pasar cikupa.
Shoppers face several challenges, including:
Don't know how to make simple UI for old customer: 80% our customer is old user so we have challange to make easy and more big picture
Complex Navigation: Users find it challenging to navigate through the website, leading to frustration and cart abandonment.
Inconsistent User Experience: The current UI/UX design varies across different sections of the website, causing confusion and a lack of coherence.
Pasarcikupa.com as a MVP for local market try to digitalize procces buying with online, this aim to help seller who haven't resources to send their product to customer and customer who busy to easy get their product.
Result:
After implementing these solutions, pasarcikupa.com eGrocery in Tangerang achieved remarkable results:
Increased User Engagement: The expanded product catalog attracted more users and kept them engaged for longer durations on the website.
Higher Conversion Rates: With intuitive navigation and a unified design language, the platform experienced a significant increase in conversion rates, translating into higher sales.
Enhanced User Satisfaction: Users reported a smoother and more satisfying shopping experience, resulting in improved customer retention and loyalty.
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